Strategyn has an exceptional two-decade track record of creating growth plans that work. We have used Outcome-Driven Innovation (ODI) to help launch some of the most successful and fastest-growing products in history. Below are a few case studies and our innovation track record study. Download each to learn more about how different and successful ODI really is.
Strategyn: Innovation Track Record Study, 2010
Results from a 2010 study show that while the success rates of traditional innovation processes average 17 percent, the success rate of Outcome-Driven Innovation (ODI) is 86 percent, a 5x improvement. This means that 86 percent of the products and services launched by companies with Strategyn were a success. This paper documents the details of the study.
DownloadMicrosoft
"In a market under immense price pressure, Strategyn's outcome-driven approach to innovation allowed us to grow a struggling business."
David Wascha, Senior Director, Microsoft.
DownloadKroll: Leading in a New Market
"Strategyn helped us understand the outcomes our clients wanted for a product that didn't yet exist. We were able to innovate against those outcomes in a way that led us to a position of market leadership."
Ben Allen, CEO, Kroll.
DownloadCordis: Fastest Growing Medical Device
Strategyn used ODI to help launch the fastest growing medical device in history, which grew to $1 billion in less than two years.
See the Harvard Business Review, January 2002Bosch: Core Market Home Run
"Strategyn's outcome-driven approach to innovation made it possible for us to hit a home run."
Jason Schickering, Product Manager, Bosch.
DownloadAdvanced Surgical Tools: Award-Winning Device Innovation
"Strategyn's outcome-driven innovation approach enabled us not only to develop a product that is exciting to targeted surgeons, but it also helped us to understand what our portfolio should be for long-term success."
Stephanie Meyer, Director, Advanced Surgical Tools.
DownloadAbbott Medical Optics: Award-Winning Service Innovation
"Strategyn's outcome-driven innovation approach was key to helping AMO develop a customer-driven strategy."
Angelo Rago, Senior Vice President, Global Customer Services, Abbott Medical Optics
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